In 2007 Reinoud got the opportunity for a Weleda franchising company to roll out their organic body and skin care products in South Africa.

In SA Reinoud saw a direct need and market for CSR 2.0 and social entrepreneurship. Many SA companies are in one way or the other involved with Corporate Social Investment, or social cause-related activities. But they do not implement CSR in their core strategy and values.
Reinoud is active as a Managing Director for the South Africa office, and principal CSR consultant. His particular interests are within the field of Impact Measurement; more specifically he is a trained specialist for the Social Return on Investment methodology.
He is a founding member and current chairman of the SROI Network SA and is very keen on developing social enterprises.